OXUS
OXUS, Maryam Najvan

For Maryam · 1 November 2026

Your plan for November

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The Paloma emerald pendant in 18k gold

The plan · November

Five moves

These bring the most money for your time. Start at the top.

  1. 1

    Send personal notes

    Your first clients already know you. Send each one a short note with the lookbook.

    First step, tonightWrite 150 names. From Monday, send 30 notes a day. 3 to 6 commissions in 30 days (estimate)
  2. 2

    Host two salons

    A friend invites 12 to 18 friends to her home. You bring pieces and stones, and you draw at the table.

    First step, this weekCall your two warmest friends. Ask for Saturday 14 and Saturday 28 November. $20k to $120k an evening
  3. 3

    Remake family stones

    The family already owns the stone, so it is the easiest yes.

    First stepAdd one line to every note and invitation: "Bring a stone you have never worn." $6k to $35k a piece
  4. 4

    Build a circle of partners

    Designers, wedding planners, stylists and stone dealers send you clients. They get 10% of the first commission, told to the client in writing.

    First step, next weekEmail 10 planners and 10 stylists. The notes are ready in your Sales kit. $250k to $500k a year, once 10 partners send clients (estimate)
  5. 5

    Sell CAD work in the District

    The fastest cash. About 500 jewelers sit next door at the St. Vincent Jewelry Center.

    First stepPrint a rate card. Walk St. Vincent with 10 of your CAD models on an iPad. $5k to $13k a month

Private · never online

Your prices

Price on value, not cost. Four levels sit above your online shop.

Signature, made to order
From $4,500
The Paloma studs, the hexagon emerald, the heart, in the client's stone.
Family stones, remade
From $6,000
The family's own stone, in a new design.
One of one commission
From $25,000
Designed with the client from the first drawing.
Masterwork
From $75,000
An important emerald or diamond, with a lab report.

To quote: metal and your work × 4 to 6. Important stones × 2 to 2.5. Show three versions, the grandest first.

When someone asks the price

"Made to order pieces start from about $4,500. Most commissions are between $12,000 and $40,000."
Answer within the hour.

The agreement, one page

  1. Design fee at booking. Credited if the client goes ahead.
  2. 50% at CAD approval. This locks the gold price that day.
  3. The rest at the reveal. Making takes about 4 to 8 weeks.
One good month (estimate)

1 commission + 2 family stones + 4 signature pieces = about $87,000.

Coming up

Key dates

The one to remember: 20 November, the last day to sign for December.

Mon 2 Nov
Day one. Start your list. Claim your free Google Business Profile. Call Sterling Casting for prices.
Thu 5 Nov
A short note to South Asian friends, before Dhanteras (Fri 6) and Diwali (Sun 8).
Sat 14 Nov
Salon one. The next day, send every guest a first sketch.
Fri 20 Nov
Holiday cutoff. Sign Hanukkah and Christmas pieces by about this day. One note to your whole list.
Sat 28 Nov
Salon two.
1 to 6 Dec
Design Miami. Meet art jewelry galleries.
Fri 4 Dec
Hanukkah begins. Chai, hamsa, Star of David.
Mon 21 Dec
Yalda. A gift for the bride-to-be.
Wed 6 Jan
Armenian Christmas. A cross, or a name in Armenian letters.
Sat 6 Feb
Lunar New Year. A small Fire Goat edition, ready by 15 January.

Sell every piece as inspired by a tradition, open to everyone. The full year is in The full plan, in detail.

All in one place

What we made for you

The full download (.zip) is sent as a separate file.

Page

The full plan, in detail

Every money idea, the price ladder, the full year of dates and the rules for ads.

Open

Some pieces still have blanks to fill, like your appointment phone and email. Check each before you send or print it.

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Your plan for November