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OXUS on Instagram: the launch

Nine posts that make one finished grid (post 2 has five slides), four Reels made from your own clips, and five highlight covers.
Everything here is on this computer only. Nothing is posted until you post it.

Profile

Preview of the finished profile:

1. The grid

How it looks once all nine are up (Instagram shows the newest post top left):

9 Wire on stone8 Paloma pendant7 "Bring your grandmother's stone"
6 Folded paper5 Heart pendant4 Gold leaf, turquoise
3 Amethyst flower2 Pear diamond commission1 OXUS opening tile

Why this order: each row puts her art beside her jewelry, so people see her strengths at once.

How to post: all nine at one time, in order 1 to 9, so the grid is never half done.
Images are 1080x1350 (4:5). All words on them stay inside the 3:4 area the profile grid shows.
Hashtags, if wanted, go in the first comment, never in the caption: #finejewelry #customjewelry #bespokejewelry #heirloomjewelry #losangelesjewelry

2. The nine posts, in posting order

Post 1: the opening tile

Image:

OXUS is the jewelry studio of the artist Maryam Najvan. She was born in Isfahan, Iran, and has lived in Los Angeles since 2017.
Her art was in the show Duets, Gallery 825, 2025. The River, her signed wearable sculptures, is shown through MB Abram. She is a member of the Los Angeles Art Association.
Every piece starts with a talk and a drawing. Each one is made once, for one person.
Book a private meeting. In person in Downtown Los Angeles, or on Zoom.

Alt text: The OXUS wordmark in gold on deep blue. Fine jewelry, drawn by hand and made once.

Post 2: the pear diamond commission (carousel, five slides)

Images, in slide order:

  1. : the finished ring (this is the one the grid shows)
  2. : her green MatrixGold model, with every stone of the band placed one by one
  3. : the cast metal parts, before any stones
  4. : both eternity bands with their stones, the top still empty
  5. : the pear diamond, loose
One commission, start to finish.
A pear diamond ring, worn with two eternity bands of emerald cut diamonds.
Maryam placed every stone and every small claw in her computer model before any metal was made. Then she directed expert casting and setting partners, and checked each step against her model.

Alt text: A pear shaped diamond ring in white metal, with two eternity bands of emerald cut diamonds, on white.

Say only what is seen: no carat weights, no price, never the client.

Post 3: the amethyst flower

Image:

Five amethysts, with a diamond in the middle.
Small triangles sit along the chain, so the flower is never alone.

Alt text: An amethyst flower pendant with a diamond centre, resting among yellow mimosa.

Post 4: gold leaf and turquoise

Image:

Gold shaped by hand into a leaf. Turquoise in the middle.
Maryam also designs fine jewelry with clean lines. This is her softer, natural style.

Alt text: Hand formed gold leaf pendants set with clusters of turquoise.

Post 5: the heart pendant

Image:

First folded, then made in gold.
A heart in 14 karat gold with many flat sides, and a sapphire where the folds meet.

Alt text: A gold heart pendant with many flat sides and a sapphire, on a cream background.

Post 6: folded paper

Image:

The heart pendant started here.
Paper, folded in Maryam's studio. The same idea, in paper and in gold.

Alt text: A sheet of white paper with many folds, in black and white.

Post 7: inherited stones

Image:

A stone from Tehran, Beirut, Yerevan or Mumbai can become a new piece for the next generation. It stays the same stone.
We look at it with you. We record it before you hand it over. We give the old metal back to you.
Bring your grandmother's stone.

Alt text: Bring your grandmother's stone, in cream letters on dark blue.

Post 8: the Paloma pendant

Image:

The Paloma pendant.
A square emerald inside an open hexagon of 18 karat gold.
The hexagon is now our logo. It started as wire around stone.

Alt text: A square emerald inside an open gold hexagon, on a cream background.

Post 9: wire on stone

Image:

Gold wire around carved white stone.
Maryam is an artist first. Her jewelry starts with pieces like this.
Book a private meeting to start your piece.

Alt text: Gold wire wrapped around a smooth white stone.

3. Four Reels, from your own clips

Clips: your original clips (your art stories are vertical 720x1280, no sound; the two commission clips are described in Reel 4). Export at 1080x1920.
Motion: slow fades and slow zoom ins only. No fast cuts, no bounce.
Sound: one quiet piece from your Epidemic Sound library (a licensed Epidemic Sound track): Vänskap (solo piano) by default, Until Again as the alternate. Fade in and out. Keep it soft.
Some clips have small Instagram text near the bottom. Zoom in a little and crop above it, so only your work shows.
Covers are ready in reels/. Their words sit in the middle, so they also fit the 3:4 grid.

Reel 1: "First folded paper. Then gold." (her style)

Cover: . About 16 seconds.

  1. 13-freedom-pleated-paper-red: 3 seconds, the pleats in close.
  2. 12-freedom-white-paper-sculpture: 3 seconds.
  3. Still art-08-sculpture-paper-fold: 2 seconds, slow zoom in.
  4. Still art-14k-gold-heart-pendant-with-sapphire-1: 3 seconds.
  5. Still art-paloma-earrings-in-solid-gold-1: 3 seconds.
  6. End card, dark blue, gold logo: OXUS. By private appointment.

On screen, one line at a time: First folded paper. then Then gold.
Caption: Every OXUS piece starts in her studio, in paper, wire or ink. Then it is made in gold.

Reel 2: "Ink, wire, stone. Then gold." (the artist)

Cover: . About 16 seconds.

  1. 03-maryam-najvan-blue-ink-wash: 3 seconds.
  2. 06-freedom-red-ink-square: 2 seconds.
  3. 16-enso-spiked-bangle: 4 seconds.
  4. Stills art-07 then art-05 (wire on stone): 2 seconds each.
  5. Still oxus-02 (the Paloma pendant, finished): 3 seconds.

On screen: Ink. Wire. Stone. Then gold.
Caption: Maryam Najvan is an artist first. Her work was in the show Duets at Gallery 825. She draws and models every piece herself. Then she directs expert casting and setting partners, and checks every step.

Reel 3: "Bring your grandmother's stone." (heirlooms)

Cover: . About 15 seconds.

  1. 15-freedom-charcoal-portrait: 3 seconds. Frame out the small line of text under the drawing.
  2. 08-freedom-charcoal-figure: 3 seconds.
  3. Still art-01-jewelry-hand-pendant (a stone held in the hand): 3 seconds.
  4. Still art-amethyst-purple-flower-necklace-with-diamonds-5 (worn): 3 seconds.
  5. End card, dark blue: Bring your grandmother's stone.

Caption: We make your family's old stone into a new piece, with care. We record it before you hand it over. We give the old metal back to you.

Reel 4: "From the model to the finished ring." (the pear diamond commission)

Cover: . About 20 seconds.

  1. oxus-commission-video-b.mp4 (her MatrixGold model, 896x576, landscape): 0 to 7 seconds, the head and the band turning. Set it full width on a black background, slow zoom in, never stretched.
  2. Still oxus-commission-2-settings: 2 seconds.
  3. Still oxus-commission-1-cast-parts (bands with stones, top empty): 2 seconds.
  4. Still oxus-commission-3-pear-diamond: 2 seconds, slow zoom in.
  5. oxus-commission-video-a.mp4 (the finished ring in hand, already vertical 576x1024): 40 to 46 seconds, the pear and both bands turning in the hand.
  6. End card, dark blue, gold logo: OXUS. By private appointment.

On screen, one word at a time: Her model. Cast. Set. The stone. Finished.
Caption: One commission, start to finish. A pear diamond ring and two eternity bands of emerald cut diamonds. Maryam placed every stone in her model before any metal was made.

4. Highlight covers

1080x1920, dark blue, one thin gold drawing based on the hexagon in the logo. No words on the covers. The names sit under them.

FileNameWhat goes in it
CommissionsThe six steps, from first meeting to finished piece, and the pear diamond commission start to finish
SignaturePaloma, the heart pendant, the amethyst flower, Embrace
StudioSketches, CAD, sculpture, the studio
HeirloomsInherited stones, and the traditions guide
VisitBy private appointment, and how to book

Source for every image: src/social.html. Open it in a browser to see them all. Add #post-3, #post-2-2, #hl-2 or #reel-4 to the address to see one at full size.