OXUS: the first ten custom pieces

The goal: ten high-price custom pieces (commissions) for clients in Beverly Hills, Bel Air, Holmby Hills, Brentwood and Pacific Palisades.
Why clients choose OXUS: a living artist draws your piece with you. Her art is in galleries (Duets, Gallery 825, 2025; The River, through MB Abram). She designs it herself in CAD, with the place of every stone. Expert partners in the Jewelry District cast and set it. She guides them and checks every step. Each piece is made only once. The big Rodeo Drive stores cannot offer this.
Planning numbers (estimates, not facts): about 40 private talks to win 10 custom pieces. Each way of finding clients below should bring a few talks.

What to do, in order

1. Family stones first. This piece means the most to people, and it is often the biggest.

Show it first everywhere: Instagram post 7, Reel 3, pages 9 and 10 of the Heirlooms guide.
Show the care, not only the stone: a one-page stone record (photo, size, written description, a copy for the family). Bring a blank one to every meeting.
Show one before and after: the old ring next to a CAD picture of the new design. Make it from a real stone when the first client says yes.

2. Two private evenings at home. A small show in a client's or friend's home, never in a store.

10 to 14 guests. The host invites them, not OXUS.
Her sculptures stand next to the jewelry, so guests see where the pieces come from.
You draw at the table: one guest's idea, drawn while they talk. People remember this.
The invitation says: Bring a stone you have never worn.
In the week after, each guest gets a handwritten note and the Your Commission guide. Ask no one to decide on the night.

3. Six kinds of partners. Use OUTREACH.md.

4 to 5 names in each group: hotel concierges, personal stylists, wedding planners, family offices and estate managers, interior designers, gala organizers.
Ask to show the work in person. Do not ask to "partner". One meeting each.
Start with wedding planners and family offices: they bring weddings and family stones.

4. One charity gala. Give a custom piece as an auction prize, in one of the communities in the Heirlooms guide. Many families in one room see her name at once.

5. Instagram is the gallery, not the shop. Post all nine at one time, then the four Reels. The pear diamond post (post 2) and Reel 4 show that she designs high jewelry, not only art pieces. Every partner will look you up before they call. The Instagram page is what they see.

The thank-you gift

When someone sends a client who orders a piece, they get a small ink drawing by you, signed and framed, and a handwritten note.

Not cash, not a discount. Both make the work look cheaper.
It shows she is an artist. And it hangs in the home of someone who talks to many people.

Have this ready before the first meeting

OXUS-Your-Commission.pdf and OXUS-Heirlooms-For-Every-Tradition.pdf, printed and on a phone.
Her main pieces to hold in the hand: Paloma, the faceted heart, the amethyst flower, Embrace (the ones she still has).
A tablet with her CAD files, to turn pieces in 3D. And the pear diamond ring from start to finish: your green MatrixGold model (oxus-commission-video-b.mp4), the cast parts, the stone, the finished ring in a hand (oxus-commission-video-a.mp4). Pages 5 and 6 of the Your Commission guide. It is her best bridal story.
A blank stone record sheet.
How to book a meeting, confirmed (the list of blanks to fill).

Never

A price in public. "Book a private meeting" tells people the price is high.
A discount, a sale or a "limited offer".
Stock or AI pictures. Only her real work.
Paying for followers, or sending the same message to many people.

Keep score

One line for each talk: who, how they found us, the occasion, the stage (met, drawing, CAD, ordered), and the next step.
Read it after every meeting. Spend the next hour on the way of finding clients that brings the most orders.